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Market Intelligence · H1 2026
Watch market signals
Global pre-owned watch market, H1 2026
$26B
Deloitte / BCG (pub. Feb 2026)
Rolex secondary share
~30%
of pre-owned dollar volume
Independents, 10-yr
+12.4%
annualised (WatchCharts Independents)
Top sale, July 2026
$5.4M
Patek 2523 World Time — Phillips Geneva
Momentum — winners
- F.P. JourneSouscription rerating; thin float+11.8% YTD
- Cartier SantosNew collector cohort rotating in+4.6% YTD
- Vacheron OverseasUnder-owned vs. RO/Nautilus+3.2% YTD
- Lange OdysseusMulti-year waitlists intact+2.1% YTD
Momentum — losers
- Richard Mille RM 011Grey-market unwind continues−12.4% YTD
- Patek Nautilus 5711/1ARepricing from 2022 peak−8.2% YTD
- AP Royal Oak 15500Current-production ref softening−6.4% YTD
- Rolex Daytona 116500LNSteel chronos normalising−4.1% YTD
Brand
Price
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